Director Performance Marketing

About the role

The Director Performance Marketing will own the strategy, efficiency, and growth of the Group paid and earned acquisition engine across SEA, SEO/AIO, and Affiliates. This role involves managing channel teams, setting the P&L, and translating market opportunities into measurable growth. The successful candidate will combine commercial and analytical expertise to drive high-level performance across the Lovehoney Group.

Responsibilities

• Own the blended performance marketing P&L across channels including spend, CRoI/ROAS, customer acquisition, and contribution.
• Set the multi-channel acquisition strategy across brands and markets, defining priorities, investment rationale, and exit decisions.
• Lead, develop, and performance-manage SEA, SEO/AIO, and Affiliate teams, building capability and commercial ownership.
• Partner with local Market Leads, CRM, Brand, and other functions to align channel activity with overall commercial priorities.
• Monitor performance daily, recommend actions to optimise revenue and margin, and feed learnings into global strategy.
• Manage senior agency, platform, and vendor relationships, holding partners to clear commercial standards.

Required skills

• Performance marketing
• Digital marketing
• SEA
• SEO
• Affiliate marketing
• P&L management
• Paid media
• Attribution
• Stakeholder management

Nice to have

• AI-assisted acquisition

Benefits

• 50% discount on Lovehoney products
• 25 days holiday
• Gym benefits
• Mental wellbeing platform
• 1Password Family account
• Customized training opportunities

About the Company

Lovehoney Group is the world’s leading sexual wellbeing company, with the mission to elevate pleasure through innovative technologies, a data-driven approach, and creative perspectives on intimacy. The company employs over 800 individuals across 11 global offices and prides itself on challenging expectations and stereotypes.