Senior CRM Manager

About the role

As a Senior CRM Manager, you will transform CRM from a secondary channel into a core growth function for our company. You will be responsible for developing the CRM and lifecycle strategy, implementing automated customer journeys, and establishing a data-driven test and learn culture. This role offers significant ownership and the opportunity to build structures and processes from the ground up.

Responsibilities

• Build and develop the CRM and lifecycle strategy from scratch.
• Design and optimize automated customer journeys in Klaviyo, including welcome, post-purchase, cross-selling, and win-back flows.
• Segment leads and customers based on behavior, interests, and lifecycle stages.
• Manage CRM campaigns, including timing, content, and cross-departmental coordination.
• Establish a test and learn culture using A/B testing to optimize performance.
• Monitor CRM KPIs and reporting to drive business impact and revenue.
• Ensure data quality and compliance with GDPR regulations.

Required skills

• CRM
• Lifecycle Marketing
• Retention Marketing
• Klaviyo
• Data Analysis
• A/B Testing
• E-commerce
• D2C
• Segmentation
• GDPR

Qualifications

• Professional experience in CRM, lifecycle, or retention marketing
• Experience in building or significantly developing a CRM function

Benefits

• Flexible working hours
• 2 days home office per week
• 28 days vacation
• 5 days workation per year
• Birthday off
• Wellpass subsidy
• Company pension scheme
• Employee product discounts

About the Company

Kleines Kraftwerk is an ambitious start-up in the renewable energy sector with a mission to make sustainable energy accessible to everyone. We have experienced strong growth over the past three years and offer a dynamic environment with flat hierarchies and short decision-making paths.