Social Media Creative Concepter

About the role

OneTwoSocial is seeking a Creative Strategist to develop narratives, campaigns, and strategies that make brands relevant in the digital space. The role involves translating platform mechanics, trends, and audience insights into creative concepts that drive engagement for major brands. You will work holistically across the funnel, leading pitches and guiding the strategic development of client accounts.

Responsibilities

• Develop social media strategies, campaigns, and narratives that reach target audiences.
• Identify and translate trends, platform mechanics, and creator formats into brand-appropriate concepts.
• Lead new business pitches by developing strong core ideas and compelling presentations.
• Conceptualize and facilitate strategy and creative workshops.
• Analyze briefings, brands, and competitive environments to create stringent strategies.
• Provide strategic guidance for existing clients and act as a sparring partner for internal teams.

Required skills

• Social Media Strategy
• Creative Strategy
• TikTok
• Instagram
• Digital Trends
• Pitching
• Storytelling
• PowerPoint
• Analytical skills

Qualifications

• At least 3 years of experience in a social media, digital, or creative agency
• Fluent in German and English

Benefits

• 30 days of vacation
• Flexible working models
• Option for part-time work
• Up to 8 weeks of workation in EU countries
• Deutschlandticket subsidy
• EGYM Wellpass or Urban Sports
• Bicycle leasing
• Corporate benefits
• Dog-friendly office
• Professional development opportunities

About the Company

OneTwoSocial is a leading German agency for digital brand communication with a focus on social media. The team of approximately 60 people covers the entire funnel, from strategy and content creation to performance marketing and influencer relations.