Principal Partner Account Manager

About the role

The Principal Partner Account Manager will lead the partner function across EMEA and APJ, building and activating a modern channel strategy. This role involves recruiting and onboarding partners, developing value propositions, and executing go-to-market initiatives to drive revenue growth. You will collaborate with internal teams to deliver impactful solutions through Siteimprove's SaaS platform and influence the company's growth strategy.

Responsibilities

• Own the partner function in your territory with minimal direction, managing the full lifecycle of partner engagement.
• Conduct market and partner analysis across EMEA and APJ regions.
• Recruit and onboard partners in the respective regions.
• Develop compelling value propositions tailored to EMEA and APJ markets.
• Plan and execute joint go-to-market initiatives in the regions.
• Align with field teams and track revenue impact locally.
• Build a partner strategy emphasizing inclusion, accessibility impact, and long-term commercial value.
• Collaborate across teams including Sales, Partner Marketing, Global Operations, and Customer Success.

Required skills

• Enterprise Sales
• SaaS
• Channel partnerships
• Alliances
• Business development
• Strategic planning
• Commercial acumen

Nice to have

• Accessibility
• Content Management
• DXP
• Marketing Automation
• SEO
• Commerce
• Personalization
• Predictive Analytics

Benefits

• 25 days of annual holiday
• Private medical coverage
• Wellbeing and employee support services
• Weekly lunch allowance
• Company pension benefits

About the Company

Siteimprove is a global leader in digital accessibility, content optimisation, and web governance, empowering organisations to deliver inclusive, high-performing digital experiences. With the launch of Siteimprove.ai, the company is leading the way in the AI era by unifying content compliance and performance.