saas.group
German-speaking Performance Marketing Lead
Salary not disclosedRemote
- Marketing
- Full time
- Today
Newly posted
About the role
The Performance Marketing Lead will oversee paid acquisition strategy and standards across a portfolio of 25+ B2B SaaS brands. This role involves managing a network of PPC freelancers while maintaining hands-on responsibility for high-value accounts. The successful candidate will ensure consistent quality, optimize campaign performance, and collaborate with data and M&A teams to scale marketing efforts.
Responsibilities
- Own paid performance strategy and standards across the portfolio, and run the most valuable accounts hands-on yourself (Google Ads, Microsoft Ads, LinkedIn, and others), including ad copy and landing page testing.
- Lead and support our PPC freelancers: set targets, review accounts, approve budgets, run regular syncs, challenge the "why" behind decisions, and keep the rest of marketing in the loop.
- Advise brands directly on strategy and budget allocation, with the ability to push back, manage expectations and tell a brand honestly when a channel or budget won't deliver.
- Take over newly acquired brands' paid setups and build the systems, documentation and reporting that let performance scale across more brands and freelancers without losing the quality bar.
- Partner closely with our data analytics team on tracking, attribution and the flow of CRM data back into the ad platforms, and support the M&A team on due diligence for paid-heavy acquisition targets.
- Regularly connect with the SEO Team Lead to remain aligned with campaigns and strategies.
Required skills
- Google Ads
- Microsoft Ads
- LinkedIn Ads
- B2B lead generation
- GA4
- Google Tag Manager
- CRM integration
- German
- English
- AI tools
Nice to have
- ChatGPT
Benefits
- Flexible working hours
- Flexible time off
About the Company
saas.group is a software-as-a-service portfolio powerhouse established in 2017 that acquires and grows B2B SaaS ventures. With a team of nearly 400 colleagues across 50+ countries, the company focuses on unlocking the potential of 25+ software brands.