Founding Marketing Manager

About the role

Solteo is seeking a Founding Marketing Manager to build the company's acquisition and brand awareness engine from the ground up. As the first marketing hire, you will work directly with the CEO to define strategy, manage budgets, and generate qualified leads for the sales team. The role involves overseeing multi-channel acquisition, SEO, content creation, and data-driven performance tracking to support the company's mission of accelerating building electrification.

Responsibilities

• Build and pilot multi-channel acquisition campaigns across Google, LinkedIn, and Meta Ads.
• Structure the database and launch outreach campaigns using tools like Lemlist and Instantly.
• Create nurturing workflows in HubSpot in collaboration with the sales team.
• Define and execute SEO and GEO strategies to increase organic visibility.
• Manage brand identity, social media, events, and co-marketing partnerships.
• Implement tracking and dashboards to monitor key metrics like CAC, LTV, and conversion rates.

Required skills

• B2B SaaS
• Lead generation
• SEA
• SEO
• GEO
• Content marketing
• Marketing automation
• Data analysis
• HubSpot
• French
• English

Nice to have

• Construction Tech
• Energy Tech

Qualifications

• 4 to 7 years of experience in marketing
• Experience in a start-up or scale-up environment

About the Company

Solteo is a platform dedicated to organizing electrification projects, helping installers manage their time and technical projects more efficiently. The company focuses on the energy transition sector, specifically solar and building electrification, with a mission to make a tangible impact on decarbonization.