Eventinc GmbH
Product Marketing & Brand Lead
Salary not disclosed2+ yearsOnsite
- Marketing
- Hamburg
- Full time
- Today
Newly posted
About the role
Eventinc is repositioning itself as an AI-first platform for events, meetings, and hotels and is seeking a Product Marketing & Brand Lead to define its voice and market positioning. You will be responsible for the brand identity, product storytelling, and go-to-market strategy, ensuring consistency across all channels. Reporting to the CRO, you will collaborate closely with content, SEO, and data teams to drive brand awareness and support sales efforts.
Responsibilities
- Define the direction for the AI-first story and product portfolio.
- Manage brand identity and ensure consistent messaging across all customer, partner, and investor touchpoints.
- Develop content strategy, planning, and marketing automation input.
- Support sales teams with pitch decks, battlecards, and RFP/RFI responses.
- Lead customer and industry event concepts, including the MICE Report.
- Collaborate with the data analyst to translate insights into go-to-market decisions.
Required skills
- Product Marketing
- Brand Management
- B2B SaaS
- Storytelling
- Marketing Automation
- HubSpot
- Competitive Intelligence
- Go-to-Market Strategy
Nice to have
- RFP/RFI processes
Benefits
- Team events
- Employee discounts
- Fruit and muesli bar
- Choice of hardware
- Flexible working hours
- Benefitsy allowance
- Public transport subsidy
- Urban Sports subsidy
- Learning budget
- Pension and savings scheme
About the Company
Eventinc is an AI-first platform for events, meetings, and hotels.