Data Analytics & Digital Search Werkstudent

About the role

The role involves analyzing data from SEO, GEO, and marketing performance to understand visibility, rankings, traffic, and conversions. The student will be responsible for regular data collection, reporting, and process automation to ensure reliable metrics. This position focuses on data-driven insights and technical optimization within the evolving landscape of search engines and AI-based systems.

Responsibilities

• Analyze data from SEO, GEO, and marketing performance including visibility, rankings, traffic, and conversions.
• Develop and maintain reports to ensure reliable and comparable metrics.
• Monitor visibility in traditional search engines and AI-based search systems.
• Support the automation of recurring data collection and reporting processes.
• Perform data quality checks and identify causes for performance changes.
• Assist with technical SEO and GEO optimizations such as structured data and internal linking.

Required skills

• Excel
• Data analysis
• SEO
• GEO
• Web Analytics
• Tracking
• German
• English

Nice to have

• XOVI
• Matomo
• Automation
• CRM

Qualifications

• Current enrollment in a degree program such as Business Informatics, Computer Science, Data Science, Marketing, or Economics

Benefits

• 30 days of vacation
• Flexible working hours
• Company pension scheme
• Corporate benefits
• Health prevention programs
• Free snacks and beverages
• Hardware equipment
• Professional development opportunities

About the Company

The proLogistik Group bundles the expertise of around 800 employees across 20 locations, providing hardware and software solutions for logistics with 155 years of combined experience. They focus on comprehensive logistics know-how, customer-oriented service, and innovative goals to strengthen their clients' market positions.