Head of Product Marketing

About the role

The Head of Product Marketing will lead the function responsible for positioning, messaging, and launching the company's product line, including video and interactive avatar technologies. This role involves setting the platform narrative, managing competitive strategy, and overseeing buyer research to support sales and marketing efforts. The successful candidate will lead and grow a team of five product marketing managers while partnering with sales enablement to drive enterprise go-to-market motions.

Responsibilities

• Lead the product marketing function to define positioning, messaging, and launch strategies for the entire product portfolio.
• Set and maintain the platform narrative as the product evolves.
• Manage competitive strategy and conduct buyer research to inform marketing and sales activities.
• Lead, mentor, and scale a team of five product marketing managers.
• Partner with sales enablement to support complex enterprise go-to-market motions.

Required skills

• Product Marketing
• Go-to-market strategy
• Competitive strategy
• Team leadership
• Stakeholder management
• Program management
• Sales enablement

Qualifications

• Experience leading a portfolio of products
• Experience building or growing a team
• Experience setting positioning and narrative at the company level

About the Company

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017, the company develops products to enhance visual communication and enterprise skill development.