Head of Brand & Global Campaigns

About the role

The Head of Brand & Global Campaigns will lead the planning and delivery of the annual global campaign calendar for Myprotein and Myvitamins. This role involves developing high-impact, insight-led campaigns that drive brand awareness, customer engagement, and commercial growth across international markets. You will lead a team and work cross-functionally to ensure consistent brand execution across all customer touchpoints.

Responsibilities

• Leading the development and execution of integrated 360° global brand campaigns across Myprotein and Myvitamins.
• Owning the annual global campaign calendar, ensuring key launches, innovation moments and seasonal activations are delivered on time and to the highest standard across all markets.
• Translating brand strategy into compelling global campaign plans that build brand equity while supporting commercial objectives.
• Partnering with Creative, Social, Influencer, PR, CRM, Paid Media, Product Marketing, Commercial and Regional Marketing teams to ensure campaigns are fully integrated across every channel and market.
• Championing creative excellence throughout campaign development, ensuring consistency of messaging, visual identity and execution across all customer touchpoints globally.
• Using customer insights, market trends and campaign performance to continually optimise future campaigns and identify opportunities for innovation.
• Managing campaign budgets, timelines and resource planning to ensure efficient delivery.
• Leading, coaching and developing a high-performing Brand & Campaigns team, fostering collaboration, accountability and continuous development.

Required skills

• Brand strategy
• Global campaign marketing
• Integrated marketing
• Stakeholder management
• Project management
• Team leadership
• Data analysis

Benefits

• Bespoke development programmes
• Upskilling programme
• 25 days annual leave plus bank holidays
• Birthday day off
• Enhanced maternity and paternity pay
• Compassionate leave
• Buy back up to 3 days leave
• Volunteer leave

About the Company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Their portfolio includes retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.