Senior Product Marketing Manager

About the role

The Senior Product Marketing Manager will own the messaging architecture and positioning platform for Skin Analytics, ensuring the company's strategic transition is commercially effective across multiple products and markets. This role involves close collaboration with product and commercial leadership to drive product understanding and adoption at both system and national levels. The position is responsible for defining value propositions, managing claims governance, and developing frameworks for sales enablement and go-to-market strategies.

Responsibilities

• Build and maintain the core messaging framework across audience platforms.
• Define positioning, value propositions, and competitive differentiation for international expansion.
• Manage the claims library in conjunction with medical and research teams to ensure compliance.
• Develop the Sales Enablement Framework including battle cards, pitch decks, and case study briefs.
• Own the go-to-market process for new products and product updates.
• Conduct structured win/loss analysis to update messaging and enablement materials.

Required skills

• Product Marketing
• B2B Marketing
• Messaging Frameworks
• Go-to-Market Strategy
• Sales Enablement
• Competitive Intelligence
• HubSpot
• Salesforce
• AI Literacy
• Prompt Engineering

Nice to have

• Healthcare
• Medtech
• Clinical SaaS

Benefits

• Share options package
• Private healthcare
• Company pension
• 25 days annual leave
• Company shutdown in August
• Enhanced parental leave
• Nursery scheme
• Bike to work scheme
• Training budget

About the Company

Skin Analytics is an award-winning health tech company that deploys skin cancer pathways using AI as a medical device. The company is the first to receive a NICE recommendation for use across the NHS and is currently scaling internationally.