Principal Product Marketing Manager, API

About the role

Synthesia is seeking its first dedicated product marketing hire for its API product to build the go-to-market motion from scratch. The role involves establishing foundational positioning, creating developer-facing messaging, and defining the launch process to reach and win over developer audiences. You will be responsible for shaping how the company's interactive avatar technology is integrated into external products.

Responsibilities

• Build the go-to-market motion for the API product from scratch.
• Establish foundational positioning and messaging for developer audiences.
• Develop and execute the launch process for new API features.
• Manage senior stakeholders and complex program initiatives.
• Engage with developers to understand integration needs and drive adoption.

Required skills

• Product Marketing
• Developer Marketing
• API
• Generative AI
• Go-to-market strategy
• Stakeholder management

Qualifications

• Experience in product marketing, growth, or developer marketing for enterprise audiences
• Experience building with APIs and understanding developer integration workflows

About the Company

Synthesia is the world’s leading AI video platform for business, used by over 90% of the Fortune 100. Founded in 2017 and headquartered in London, the company develops products to enhance visual communication and enterprise skill development.