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benuta GmbH

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Senior Performance Marketing Manager

Salary not disclosed5+ yearsOnsite

  • Marketing
  • Berlin
  • Contract
  • Yesterday
Newly posted

About the role

As a Senior Performance Marketing Manager, you will take ownership of cross-channel performance strategies and drive the scaling of AI-supported analyses for a leading home and living e-commerce company. You will leverage data-driven decision-making to optimize budget allocation and integrate cutting-edge AI tools into marketing workflows. This role focuses on revolutionizing campaign management through advanced analytics and strategic innovation.

Responsibilities

  • Develop and manage cross-channel performance marketing strategies using Marketing Mix Modeling (MMM) to achieve company goals.
  • Optimize campaigns across Google Ads, Bing Ads, Meta, Pinterest, Reddit Ads, and affiliate partnerships.
  • Drive the use of LLMs for automated cross-channel campaign data analysis and develop workflows for reporting and anomaly detection.
  • Monitor and analyze KPIs such as CPO, ROAS, CAC, and conversion rates using GA4 and server-side GTM.
  • Implement and manage tracking setups including conversion APIs and UTM conventions.
  • Conduct A/B tests and budget experiments to drive continuous performance improvement.
  • Negotiate and develop vendor and partner contracts and collaborate with design, content, and IT teams.
  • Provide professional guidance and onboarding support to junior team members.

Required skills

  • Performance Marketing
  • Google Ads
  • Meta Ads
  • GA4
  • AI tools
  • LLMs
  • Marketing Mix Modeling
  • Data analysis
  • Affiliate marketing
  • Server-side tracking
  • Conversion rate optimization

Nice to have

  • Bing Ads
  • Pinterest Ads
  • Reddit Ads
  • Team leadership

Qualifications

  • University degree in Business Administration, Marketing, Media, Communications, or a related field
  • Equivalent practical experience

Benefits

  • 26 home-office days per year
  • Job ticket or fuel card
  • Company bike leasing
  • 28 days of vacation
  • Flexible working hours
  • Employee discounts
  • Structured onboarding

About the Company

Founded in 2008, benuta is a European leader in home and living e-commerce with over 100 million euros in revenue. The company combines the stability of an established market leader with the drive of a digital pioneer, operating in 17 countries with a focus on AI-supported product presentation.

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