Marketing Data Scientist

About the role

ElevenLabs is seeking a Data Scientist to support offline media and strategic marketing initiatives. You will build frameworks to measure the effectiveness of channels without direct click tracking, such as OOH billboards and sponsorships. You will partner with Marketing and Growth Data teams to design measurement strategies and integrate offline spend data with digital signals.

Responsibilities

• Design and run measurement for offline and out-of-home campaigns including geo holdout tests, matched-market tests, media mix modelling and incrementality studies.
• Partner directly with Marketing leadership to identify and size new niche channels, markets or formats to test.
• Build models that combine offline spend data with digital and product signals into a coherent view of marketing effectiveness.
• Work alongside the Growth Data team to ensure consistency between offline and online measurement.

Required skills

• SQL
• Python
• Causal inference
• Media mix modelling
• Incrementality testing
• Stakeholder management

Nice to have

• OOH measurement
• Billboard measurement
• Experiential campaign measurement
• Robyn
• Recast
• LightweightMMM

Benefits

• Professional development stipend
• Social travel stipend
• Annual company offsite
• Co-working stipend

About the Company

ElevenLabs is an AI research and product company that launched in 2023 with the first human-like AI voice model. They serve millions of users and thousands of businesses, with platforms spanning voice agents, creative tools, and developer APIs.