Partner Marketing Specialist

About the role

The Partner Marketing Specialist plays an essential role in developing the partner ecosystem by driving marketing strategy through resellers and integrators. This position focuses on generating qualified leads and strengthening the company's leadership in financial management through innovative co-marketing campaigns. The role requires a methodical approach to building partner relationships and executing high-impact marketing initiatives.

Responsibilities

• Manage relationships with partner marketing teams to ensure effective communication and identify collaboration opportunities.
• Develop and manage co-marketing campaigns including webinars, events, and shared content.
• Track and analyze campaign performance to optimize strategies and ensure positive return on investment.
• Collaborate with internal teams including partnerships, marketing, sales, and product marketing to align initiatives with business goals.
• Train and support partners on available marketing materials.

Required skills

• B2B SaaS marketing
• Partner marketing
• Project management
• English

Qualifications

• Bachelor's degree in marketing or commerce (Bac +5)

Benefits

• Health insurance
• Meal vouchers
• Additional paid leave
• Language learning budget
• Remote work budget
• Stock options
• Gym and wellness access
• Company equipment

About the Company

Pennylane is a high-growth FinTech company providing an innovative accounting and financial management solution for European SMEs. With a team of 1,000 employees from 25 countries, the company aims to simplify financial tasks for entrepreneurs and accounting firms.