Field & Campaign Manager DACH

About the role

The Field & Campaign Manager will drive growth in the DACH region by executing field and ABM programs for prioritized target segments. You will manage multi-channel campaigns, coordinate event participation, and collaborate closely with Sales to convert leads into pipeline. The role focuses on building personal relationships with customers and prospects through strategic events and targeted outreach.

Responsibilities

• Plan and execute field and ABM programs for prioritized target segments in DACH.
• Manage strategic and operational ABM, from account selection to multi-channel outreach.
• Coordinate campaigns across email, LinkedIn, paid media, and retargeting to drive lead generation.
• Select and manage external trade fairs, conferences, and events, including lead capture and follow-up.
• Track MQLs, SQLs, and pipeline contribution in HubSpot and provide reporting.
• Collaborate with the Partner Manager on joint campaigns, trade fair booths, and networking events.

Required skills

• B2B SaaS Marketing
• Demand Generation
• ABM
• Field Marketing
• HubSpot
• German
• English

Qualifications

• Several years of experience in B2B SaaS marketing
• Valid driver's license (Class B)

Benefits

• Modern office in central Cologne
• Team events
• Flexible working options
• Sports offers

About the Company

epilot is a growing scale-up based in Cologne that digitizes the energy industry with a unique cloud-based Energy-XRM platform. The company aims to revolutionize the collaboration of market partners who provide products and services in the energy sector.