Partner Marketing Specialist

About the role

The Partner Marketing Specialist plays a key role in developing the partner ecosystem by driving marketing strategy through resellers and integrators. This position focuses on generating qualified leads and strengthening the company's leadership in financial management through innovative co-marketing campaigns. The role requires close collaboration with internal teams to create sustainable synergies and maximize the visibility of the company's value proposition.

Responsibilities

• Manage relationships with partner marketing teams to ensure effective communication and identify collaboration opportunities.
• Develop and manage co-marketing campaigns including webinars, events, and shared content.
• Monitor and analyze campaign performance to optimize strategies and ensure positive ROI.
• Collaborate with internal teams including partnerships, sales, and product marketing to align initiatives with business goals.
• Train and support partners on available marketing materials.

Required skills

• B2B SaaS marketing
• Partner marketing
• Project management
• English
• Marketing tools

Qualifications

• Higher education degree in marketing or commerce (Bac +5)

Benefits

• Health insurance
• Meal vouchers
• Additional paid leave days
• Language learning budget
• Remote work budget
• BSPCE
• Gym and wellness access
• Company equipment

About the Company

Pennylane is a high-growth FinTech company based in France that provides an innovative accounting and financial management software solution for SMEs and accounting firms. With a team of 1,000 employees from 25 countries, the company is backed by major investors and is focused on expanding its presence across the European market.