Manager, Media Analytics

About the role

The Manager, Media Analytics will lead predictive measurement of media investments across channels to anticipate performance and fuel data-driven decisions. This role sits within the EMEA Marketing Analytics team, primarily supporting the UK market while providing analytical support to the Nordics and other emerging European markets. The successful candidate will transform data into actionable insights to optimize marketing performance and guide media, social, and creative strategies.

Responsibilities

• Build and maintain predictive and forecasting models including MMM, attribution, and incrementality.
• Own media metrics and ensure activity is measured against clear goals and forecasted with precision.
• Partner with internal teams and agencies to pivot strategies based on real-time insights and model outputs.
• Analyze audience and creative effectiveness across product categories.
• Monitor and report on brand health and ambassador performance using consumer sentiment data.
• Proactively identify signals, anomalies, or emerging patterns in media and market data.
• Build and maintain dashboards to highlight performance and insights.
• Mentor junior analysts and partner with regional stakeholders to embed predictive thinking into media decisions.

Required skills

• Marketing analytics
• Predictive modeling
• Forecasting
• MMM
• Attribution
• Incrementality
• Digital performance channels
• Traditional media measurement
• Data visualization

Nice to have

• AI tools
• Claude
• Nordic languages

Qualifications

• Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• Product discounts
• Learning programs

About the Company

SharkNinja is a global product design and technology company with a diversified portfolio of 5-star rated lifestyle solutions. Headquartered in Needham, Massachusetts, the company focuses on disruptive innovation and has a track record of driving significant growth across multiple product categories.