Manager, Media Analytics

About the role

The Manager, Media Analytics will lead predictive measurement of media investments across channels to anticipate performance and uncover insights. This role sits within the EMEA Marketing Analytics team, focusing on the France and Germany markets while providing support to Benelux and other emerging regions. The successful candidate will transform data into actionable strategies to optimize marketing performance and guide media, social, and creative decisions.

Responsibilities

• Build and maintain predictive and forecasting models including MMM, attribution, and incrementality.
• Own media metrics and ensure agency partners are held accountable through robust governance.
• Partner with internal teams and agencies to pivot strategies based on real-time insights.
• Analyze audience and creative effectiveness across product categories.
• Monitor brand health and ambassador performance by analyzing consumer sentiment data.
• Proactively identify signals and emerging patterns in media data to flag risks or opportunities.
• Build and maintain dashboards to highlight performance and predictive model outputs.
• Mentor junior analysts and partner with regional stakeholders to embed predictive thinking.

Required skills

• Marketing Analytics
• Predictive Modeling
• Forecasting
• MMM
• Attribution
• Incrementality
• French
• German
• Digital performance channels
• Traditional media measurement

Nice to have

• AI tools
• Claude

Qualifications

• Bachelor's or Master's degree in Marketing, Data Science, Statistics, Economics, or a related field

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• Product discounts

About the Company

SharkNinja is a global product design and technology company with a portfolio of 5-star rated lifestyle solutions. Headquartered in Needham, Massachusetts, the company focuses on disruptive innovation and has a presence in multiple product categories sold through global retailers.