Marketing Controller

About the role

Pammys is seeking a Marketing Controller to join their finance team and drive profitable growth through data-driven decision-making. You will act as a finance business partner, translating complex marketing data into actionable insights to optimize performance across channels and campaigns. This role involves building reporting structures, defining KPIs, and collaborating closely with marketing and leadership to steer the company's next growth phase.

Responsibilities

• Analyze and develop marketing KPIs to provide a foundation for data-driven decisions.
• Evaluate the performance of marketing channels and campaigns across target groups and products.
• Analyze conversion rates, customer acquisition costs, ROAS, and customer lifetime value.
• Develop reporting, dashboards, and early warning systems in collaboration with marketing and data teams.
• Create performance forecasts and scenario analyses to assess the impact of marketing activities.
• Define clear benchmarks and performance targets in cooperation with department heads.
• Analyze the customer journey and conversion funnel to identify improvement potential.
• Drive the automation and standardization of marketing reporting.

Required skills

• Controlling
• Finance
• Marketing Analytics
• Excel
• Google Sheets
• Data Analysis
• German
• English

Nice to have

• BI Tools
• ERP Systems
• E-commerce
• D2C
• Retail
• Fashion
• FMCG

Qualifications

• Degree in Business Administration, Finance, Controlling, Economics, or a related field
• Equivalent practical experience

Benefits

• Employee discounts
• Corporate benefits
• Free beverages

About the Company

Pammys is a rapidly growing European e-commerce company that has scaled to over 1 million customers in four years. With over 150 employees across locations in Hamburg, Kiel, and Lensahn, the company is focused on becoming a global footwear brand.