Werkstudent Brand & Employer Branding

About the role

You will work at the intersection of Marketing and HR to help shape the employer brand of the Eberhardt Service Group from the ground up. This role involves making the company culture visible through social recruiting and career profiles while supporting the brand relaunch and internal communication strategies. You will gain hands-on experience in brand positioning, content creation, and campaign management.

Responsibilities

• Support the brand relaunch from an employer branding perspective to ensure consistent positioning and communication.
• Create employer branding content for social media channels including text, image, and video.
• Assist in the setup and optimization of social recruiting campaigns on LinkedIn and Meta.
• Maintain content on the career website and manage employer profiles on platforms like LinkedIn and kununu.
• Support the development of corporate culture through events, internal communication strategies, and intranet development.

Required skills

• Employer Branding
• Marketing
• Content Creation
• Social Media Management
• Microsoft Office
• German

Nice to have

• Claude
• Canva
• WordPress
• Marketing Analytics
• Campaign Management

Qualifications

• Enrolled student in Business Administration, Marketing, HR, Communications, Media Studies, Psychology, or a related field

Benefits

• Fair compensation
• Central office location

About the Company

The Eberhardt Service Group is currently undergoing a company-wide repositioning and brand relaunch.