Digital Experience Manager

About the role

The Digital Experience Manager is responsible for the digital customer experience, managing the website, content, conversion paths, and underlying systems. This role acts as a central interface between marketing, technology, and customers to continuously develop the digital offering. You will focus on content optimization, data-driven analysis, and the implementation of modern digital tools and automation.

Responsibilities

• Manage and optimize website content including landing pages, product descriptions, and checkout processes.
• Analyze website KPIs, user behavior, and conversion paths to derive and implement improvement measures.
• Develop and maintain digital infrastructure and automated workflows.
• Utilize AI tools for content creation, process automation, and data analysis.
• Collaborate with the team to identify and execute product and website enhancements.

Required skills

• Content Management
• Web Analytics
• Data Analysis
• UX Design
• AI tools
• Product Management

Nice to have

• Notion
• Pimcore
• CleverReach
• Make
• n8n
• B2B marketing

Qualifications

• Degree or vocational training in Marketing, Communication, Media, or Digital Business
• Equivalent practical experience

Benefits

• Flexible working hours
• Professional development support
• Structured onboarding
• Modern office equipment
• Snacks and refreshments
• Capital-forming benefits
• Travel allowance
• Deutschlandticket
• Team events

About the Company

H.a.a.S. GmbH has been providing high-quality tax law training for over 25 years, organizing approximately 600 seminars annually and producing numerous webinars and video formats.