Email Marketing Lead, Lifecycle Marketing - EMEA

About the role

The Lifecycle Marketing Lead for EMEA will own lifecycle marketing across the region, partnering with regional Marketing and Sales to deliver programs that support growth. This role involves localising and scaling global lifecycle initiatives while ensuring they are relevant to local markets and customer needs. It is a hands-on, execution-focused position that combines strategy, optimisation, and cross-functional collaboration.

Responsibilities

• Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams.
• Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events.
• Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data.
• Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities.
• Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.
• Align the EMEA lifecycle roadmap with global and regional stakeholders, balancing global priorities with market needs.

Required skills

• Lifecycle Marketing
• Demand Gen
• PLG Marketing
• Performance Marketing
• CRM
• Email Marketing
• HubSpot
• Salesforce
• Segmentation
• Data-driven marketing

Nice to have

• Smartling
• Marketing automation
• French
• German
• Spanish
• Italian

Qualifications

• Full work authorisation to work in the UK without any restrictions

Benefits

• Health insurance
• Annual cash bonus plan
• Variable compensation

About the Company

Klaviyo empowers creators to own their destiny by making first-party data accessible and actionable. They focus on nurturing personalized experiences in ecommerce and beyond.