Influencer & Performance Manager

About the role

The Influencer & Performance Manager will bridge the gap between creator marketing and data-driven campaign management. You will be responsible for managing creator collaborations, optimizing paid social campaigns, and providing data-backed insights to clients. This role requires a blend of analytical thinking and strong interpersonal skills to drive performance across the entire marketing funnel.

Responsibilities

• Manage creator collaborations from research and briefing to evaluation
• Execute data-driven creator selection and performance-oriented campaign measurement
• Conceptualize, manage, and optimize organic and paid social campaigns across the funnel
• Set up tracking, conversion pixels, and attribution models
• Maintain and develop reporting dashboards and present results
• Scout and develop the creator pool in relevant niches
• Analyze campaign performance using KPIs and derive optimization measures
• Provide data-based consulting and budget controlling for clients

Required skills

• Creator Marketing
• Paid Performance
• Campaign Management
• Tracking
• Attribution
• E-commerce
• Data Analysis
• KPIs
• AI Tools

Nice to have

• Platform Monetization
• Lifestyle
• Food

Qualifications

• 2-3 years of experience in Creator Marketing, Online Marketing, or Paid Performance
• Proven experience in campaign management including tracking and attribution
• Experience in creator management including scouting and performance evaluation
• Native-level German and very good English skills

Benefits

• Flexible working hours
• Sabbaticals
• Professional development opportunities
• Job ticket subsidy
• Coffee and water

About the Company

ad publica is an owner-managed agency specializing in PR, social media, influencer relations, and online marketing. Based in Hamburg, they leverage an international network to support both global brands and trendy niche brands with data-driven strategies.