Senior Executive, Creator Marketing

About the role

The Senior Executive, Creator Marketing will play a pivotal role in driving the success of creator and athlete partnerships. This role involves managing talent relationships, leading critical workstreams, and delivering impactful marketing campaigns while mentoring junior team members.

Responsibilities

• Own the day-to-day management of Tier 1 and Tier 2 creator and athlete relationships within your region.
• Build and maintain strong partnerships, ensuring talent remain engaged, informed, and accountable for contractual commitments.
• Develop six-month partnership roadmaps that maximise value and return on investment.
• Monitor renewal timelines, partnership performance, and relationship risks, escalating key insights where required.
• Lead creator recruitment initiatives, identifying emerging talent and building a strong pipeline of prospective partners.
• Research industry trends, platform developments, and cultural shifts to inform talent and partnership strategies.
• Manage the operational delivery of creator marketing campaigns, ensuring plans, timelines, and stakeholder responsibilities are clearly defined and executed.
• Coordinate cross-functional teams to deliver activations, shoots, and campaign objectives successfully.
• Monitor performance, compliance, and campaign progress against targets and objectives.
• Produce clear and accurate reporting on campaign and partnership performance.
• Mentor and support junior team members by sharing knowledge, providing guidance, and promoting best practice.
• Lead workstreams involving multiple stakeholders, ensuring high-quality execution and consistent standards.

Required skills

• Creator marketing
• Influencer management
• Relationship building
• Project management
• Commercial awareness
• Data analysis

Benefits

• Performance-based bonus
• Funded healthcare
• 25 days holiday
• Contributory pension scheme
• Flexible benefits programme
• Gymshark employee discount
• Wellbeing support
• Enhanced family leave
• Life assurance
• Gym membership

About the Company

Gymshark is a conditioning community dedicated to providing tools for people to reach their physical and mental best. The company is a rapidly growing collective of talented individuals working together to invent the future of the brand.