Head of Performance Marketing

About the role

Livom is seeking a Head of Performance Marketing to lead their growth strategy for an 8-figure D2C brand. You will be responsible for building and leading a team, managing multi-million euro media budgets across Google, Meta, and Pinterest, and developing robust attribution models. This role requires a hands-on leader who can bridge the gap between creative production and data-driven performance to scale the business across five European markets.

Responsibilities

• Build and lead the performance marketing team from the ground up, including recruitment and development.
• Manage operational performance across Google, Meta, and Pinterest, from campaign structure to daily optimization.
• Develop and implement attribution and tracking models that integrate online and showroom data.
• Scale the brand profitably by focusing on contribution margin and new customer acquisition.
• Plan and execute budget, pacing, and channel mix for key sales peaks like Black Friday.
• Collaborate with creative, CRM, and shop teams to align performance data with creative strategy.

Required skills

• Performance Marketing
• Google Ads
• Meta Ads
• Team Leadership
• Attribution Modeling
• Server-side tracking
• Conversion APIs
• E-commerce
• D2C
• German
• English

Nice to have

• Pinterest Ads

Qualifications

• Proven experience in digital marketing with budget and results responsibility
• Experience in building or leading a team
• Entrepreneurial mindset with focus on contribution margin and cashflow

Benefits

• Remote work
• Company equity participation

About the Company

Livom is an 8-figure D2C brand that manufactures modular, adaptable sofas with removable and washable covers. They sell online in five European countries and operate showrooms in Switzerland, Germany, and the Netherlands.