Marketing Director

About the role

APRICOT is an established beauty brand specializing in innovative skincare products and beauty patches. The Marketing Director will lead the strategic development of marketing efforts, focusing on customer acquisition, retention, and revenue growth across B2C, E-Commerce, CRM, B2B, and retail channels. This role involves managing the marketing team and acting as a key partner to the executive leadership team during the company's next phase of expansion.

Responsibilities

• Develop and implement a holistic, growth-oriented marketing strategy focused on customer acquisition, retention, and revenue.
• Manage and evolve B2C and B2B channels, including E-Commerce, CRM, performance marketing, retail, and trade marketing.
• Provide professional and organizational leadership to the marketing team while expanding internal competencies.
• Support the expansion into new sales channels, retail partners, and markets.
• Define relevant KPIs, evaluate marketing performance, and derive actionable measures and priorities.
• Collaborate closely with executive management on strategic and commercial business model development.

Required skills

• Marketing Strategy
• E-commerce
• CRM
• Performance Marketing
• B2B Marketing
• Retail Marketing
• Trade Marketing
• KPI Management
• Budget Management
• Team Leadership

Qualifications

• Relevant professional experience in generalist and growth-oriented marketing
• Experience in consumer, beauty, FMCG, or e-commerce environments
• Experience in leading and building marketing teams
• Fluency in German and proficiency in English

Benefits

• Flexible working model
• 30 days vacation
• Choice of IT equipment
• Wellpass membership
• Central office location

About the Company

APRICOT is an established beauty brand based in Munich, specializing in innovative skincare products and beauty patches.