Partner Marketing Senior Manager

About the role

The Senior Manager, Partner Marketing (France & Benelux) leads the partner marketing strategy and execution for the region. This role acts as the regional point of contact, owning the local business-to-partner value proposition, brand positioning, and network growth while collaborating with cross-functional teams to drive partner engagement and satisfaction.

Responsibilities

• Develop and implement the local business-to-partner value proposition across all partner-facing materials.
• Build brand presence and credibility through relationships with industry associations, sponsorships, and key opinion leaders.
• Lead go-to-market strategy for partner launches, relaunches, and dedicated campaigns.
• Build partner trust through structured engagement initiatives, including industry events and conferences.
• Manage the regional partner marketing budget to maximize ROI.
• Use performance data and partner insights to optimize marketing initiatives.
• Identify and apply AI tools to streamline workflows and increase team productivity.

Required skills

• Marketing strategy
• Partner marketing
• B2B marketing
• Brand positioning
• Go-to-market strategy
• Stakeholder management
• CRM
• Marketing analytics
• French
• English

Nice to have

• Dutch

Qualifications

• 8+ years of experience in Marketing
• Experience in Partner, Channel, Product or Revenue Marketing in a B2B or B2B2C environment

Benefits

• Wellhub Gold membership
• Health insurance
• Home office equipment reimbursement
• Monthly work allowance
• 25 days paid holiday
• Paid parental leave

About the Company

Wellhub is a workplace wellness platform that connects employees worldwide to partners for fitness, mindfulness, therapy, nutrition, and sleep. Headquartered in NYC, the company is on a mission to make every company a wellness company.