Senior CRM Manager

About the role

The Senior CRM Manager will be responsible for developing and optimizing the CRM and lifecycle strategy to maintain strong customer relationships. This role involves building scalable customer journeys, driving personalization and segmentation, and collaborating with cross-functional teams to enhance the overall customer experience.

Responsibilities

• Develop and optimize CRM and lifecycle strategy
• Build and scale customer journeys and automations
• Manage the CRM roadmap and drive personalization and segmentation strategy
• Develop initiatives to increase retention, customer lifetime value, and loyalty
• Collaborate with Marketing, Product, BI, and Tech teams to optimize customer experience
• Establish a data-driven test and experimentation culture

Required skills

• CRM
• Lifecycle Strategy
• Customer Journeys
• Automations
• Segmentation
• Data-driven analysis
• German
• English

Benefits

• Development opportunities
• Employee discount on Juit meals

About the Company

Juit GmbH enables customers to eat healthy by delivering chef-prepared meals directly to their homes. The company aims to be the leading brand for healthy meals in Germany.