Director, SEO, Global Client Solutions

About the role

The Director of SEO, Global Client Solutions will lead AI discoverability and search strategy for Nestle across Europe. This role involves managing a team of specialists to drive growth, strategic consultancy, and operational excellence in search and AI-driven visibility. You will act as a key conduit between teams to ensure aligned, high-impact media strategies.

Responsibilities

• Build operational AI discoverability excellence across ZEUR, managing varied stakeholders to ensure the successful running of a significant total client budget.
• High-level GEO / SEO KPI management and market governance to effectively track performance across Zone.
• Dominate the delivery of best in-class strategies at a zone level to maximise performance across Nestle Europe.
• Work closely with the ZEUR Nestle Search and AI Leads to ensure the strategic focuses align with those of the specific business units.
• Effective, positive management of a few direct reports and a wider team of AI, GEO and SEO specialists.
• Build up a constructive, positive rapport with senior client contacts and third-party enablers including content agencies and development teams.
• Stay up to date on the latest trends in all things AI discoverability (SEO / GEO / LLM) and adapting the strategy accordingly.

Required skills

• SEO
• GEO
• AI Discoverability
• Multimarket strategy
• Team management
• Stakeholder management
• PowerPoint
• Digital PR

Benefits

• Medical insurance
• Group retirement plans
• Vision insurance
• Dental insurance
• Paid time off
• Mental health awareness days

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. OpenMind by WPP is an integrated agency model created to accelerate the European transformation for Nestle's media function.