Content Marketing Manager

About the role

NetBox Labs is seeking a Content Marketing Manager to scale integrated marketing campaigns and enhance the company's content marketing engine. This role involves both strategy and execution, focusing on establishing brand foundations and creating content that drives engagement across multiple channels. You will work closely with cross-functional teams to align content with go-to-market goals and support the company's growth.

Responsibilities

• Developing and executing a content marketing strategy aligned with GTM goals
• Creating persona-based content for all stages of the marketing and sales funnel on key use cases
• Producing high-impact, AEO/SEO-optimized blog content, in-depth ebooks and whitepapers, external sales collateral, and videos
• Monitoring sales conversations, industry trends, and the NetBox ecosystem to craft meaningful content assets
• Driving campaign effectiveness through measurement of content conversion and testing
• Writing and editing email or web copy for marketing and sales use cases

Required skills

• Content marketing
• Brand strategy
• SEO
• AEO
• Project management
• Editorial operations
• Demand generation
• Enterprise SaaS

Nice to have

• Networking
• Technical content creation
• Podcast production
• Startup experience

Qualifications

• 4+ years as a brand and content marketer building programs and processes from the ground up
• Portfolio of compelling content across multiple channels

About the Company

NetBox Labs helps companies build and manage complex networks by delivering open, composable products and supporting the network automation community. As the commercial steward of open source NetBox and Orb, the company provides enterprise-grade network automation and observability solutions backed by major industry investors.