Senior Product Marketing Manager

About the role

Weflow is seeking its first product marketer to lead the company's rebranding and product narrative efforts. The role involves owning positioning, messaging, and website strategy to ensure a consistent story across all buyer touchpoints. You will work closely with founders and the growth team to build a product marketing library and drive go-to-market strategies for new features.

Responsibilities

• Own positioning and messaging through the rebrand and beyond.
• Manage the website as a product marketing surface, including structure, copy, and conversion.
• Build a product marketing library including videos, walkthroughs, and sales collateral.
• Lead go-to-market strategies for new features and releases.
• Conduct customer research, win/loss analysis, and competitor tracking to ground positioning.
• Collaborate with GTM, product, and design teams to ensure consistent product storytelling.

Required skills

• Product Marketing
• B2B SaaS
• Copywriting
• Positioning
• Messaging
• Website Management

Nice to have

• RevOps
• Sales Tech
• CRM

Qualifications

• 3+ years in product marketing at a B2B SaaS company

Benefits

• Remote-first environment
• Regular in-person meetups
• Top-of-the-line equipment
• Stock options

About the Company

Weflow's Revenue AI Platform automates Salesforce data capture and provides visibility into deal, pipeline, and forecast health. The company is backed by Gradient Ventures, Cherry Ventures, and Eurazeo, and is used by over 300 fast-growing companies.