Performance Marketing Manager

About the role

Kraken is seeking a Performance Marketing Manager to drive consumer growth by identifying and scaling new regional marketing channels. You will be responsible for launching and managing numerous channel tests, analyzing performance data, and optimizing campaigns to acquire high-quality customers across EU, LATAM, and APAC markets. This role requires a builder mindset, focusing on rapid experimentation and data-driven decision-making to achieve profitable growth.

Responsibilities

• Prioritize and execute channel and campaign tests to identify growth opportunities across international markets.
• Collaborate with creative, product, and MarTech teams to optimize messaging, landing pages, and campaign tracking.
• Manage partner relationships, budgets, and quality assurance for performance marketing initiatives.
• Analyze campaign results using metrics such as CAC, cohort quality, and incrementality to make informed scaling decisions.
• Develop successful test results into sustainable, long-term marketing channels.
• Share learnings and collaborate with the broader paid marketing team to improve overall growth efficiency.

Required skills

• Performance Marketing
• Growth Marketing
• Data Analysis
• Campaign Management
• Attribution
• CAC
• LTV
• Conversion Tracking

Nice to have

• Crypto experience

About the Company

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions. It offers a range of financial services including spot trading, margin, futures, staking, and OTC services.