Senior Web & E-Commerce Manager

About the role

The Web & E-Commerce Manager will own the development of the company website and digital purchasing processes to drive growth. This role involves optimizing user experience, conversion rates, and technical SEO while collaborating with design and marketing teams. You will be responsible for prioritizing website improvements based on business impact and user needs.

Responsibilities

• Develop and maintain the website and digital purchasing process as a central marketing channel.
• Ensure a high-performing and user-friendly digital experience including navigation and information architecture.
• Manage the development of landing pages, campaign pages, and digital marketing experiences.
• Identify conversion hurdles and implement a prioritized CRO roadmap including A/B testing.
• Define and monitor website KPIs and analyze traffic and funnel performance to drive data-based optimizations.
• Utilize AI tools to accelerate analysis, content creation, and process automation.

Required skills

• E-Commerce
• Digital Marketing
• UX
• CRO
• Conversion Optimization
• SEO
• CMS
• Shop Systems
• Data Analysis
• AI Tools

Qualifications

• Degree in E-Commerce, Digital Marketing, Product, UX, Business Informatics or equivalent qualification
• Experience in a digital business model, startup, or fast-paced growth environment

Benefits

• Learning & Development budget
• Company events
• Urban Sports Club discount
• Corporate benefits
• Job ticket discount
• Bicycle leasing
• Free soft drinks and coffee
• Volunteering day

About the Company

Patronus develops intelligent emergency call technology that provides seniors with more safety and independence in everyday life. As a Berlin-based healthcare startup, the company is growing rapidly and aims to create a world where aging is delightful.