Senior SDR Manager

About the role

The Senior SDR Manager will lead a team of 13 Sales Development Representatives in a high-volume, outbound sales environment. This role focuses on coaching emerging talent, refining sales processes, and driving consistent pipeline results for an AI-powered innovation platform. The manager will report to the Head of Sales and play a key role in shaping the company's outbound strategy.

Responsibilities

• Mentor, train, and motivate SDRs on cold-calling tactics and best practices
• Identify and implement new AI-driven sales tools and prospecting functionalities
• Refine scripts, cadences, and outreach strategies in alignment with market trends
• Collaborate with Marketing on campaign planning, lead flow, and buyer persona refinement
• Partner with regional sales teams to align pipeline goals and handoff processes
• Oversee daily use of sales tools to ensure accurate reporting and efficient processes
• Monitor SDR KPIs including call volume, conversion rates, and pipeline generation
• Present regular performance updates to the Head of Sales and senior leadership

Required skills

• Sales Development
• Cold Calling
• Salesforce
• Outreach
• LinkedIn Sales Navigator
• ZoomInfo
• Sales Coaching

Nice to have

• Orum

Qualifications

• 2+ years of SDR Manager experience
• Proven track record of exceeding pipeline and revenue targets

Benefits

• 25 days annual leave plus bank holidays
• Two paid volunteering days
• Private healthcare
• Pension scheme
• Enhanced parental leave
• Work from home stipend
• Cycle to Work scheme
• Life assurance
• Payroll giving options
• Eyecare vouchers

About the Company

PatSnap is a global, pre-IPO company that transforms the way organizations harness their Intellectual Property and Research and Development productivity. With over 12,000 customers worldwide, the company uses domain-specific AI to accelerate the creation of market-ready products.