Head of Marketing & Lead Generation

About the role

Moka.care is seeking a performance-oriented marketing leader to scale growth, pipeline generation, and commercial execution. Reporting to the co-founder, you will lead a multidisciplinary team of eight to drive global marketing strategy and strengthen alignment between marketing, sales, and revenue operations. This role requires a strategic thinker with an operational mindset who can build scalable growth systems in a B2B environment.

Responsibilities

• Lead a high-performing marketing organization and provide clear direction and performance management.
• Define and scale growth and lead generation priorities across inbound, outbound, paid acquisition, and lifecycle marketing.
• Partner with Revenue Operations to strengthen marketing performance measurement, attribution, and budget allocation.
• Strengthen alignment and operating rhythms between Marketing, BDR, and Sales teams.
• Drive commercial positioning and go-to-market effectiveness to support revenue objectives.
• Support brand awareness initiatives and thought leadership through creative campaigns and industry relationships.

Required skills

• B2B marketing
• Demand generation
• Pipeline creation
• Revenue-focused marketing
• BDR/SDR management
• Data-driven marketing
• Go-to-market strategy
• French
• English

Qualifications

• 8+ years of experience in B2B marketing including leadership roles

Benefits

• Access to Moka.Care mental health services
• Benefit Fund of 1500 EUR net per year
• BSPCE
• Swile Meal voucher card
• Gymlib sport and wellness allowance
• Transportation allowance
• 7 weeks holiday

About the Company

moka.care is a mental health solution for companies that guides employees through individual and group therapy or coaching sessions. Since 2019, they have supported over 400 companies and 300,000 employees globally with a mission to nurture healthy minds and foster healthy organizations.