Senior Digital Activation Executive

About the role

The Senior Digital Activation Executive sits within the Retail Media structure at THG Beauty. This role involves working closely with brand marketing leads, buying, trading, and performance channels to execute brand-funded media campaigns while acting as an external-facing ambassador for LOOKFANTASTIC.

Responsibilities

• Operate brand-facing, building authentic relationships with LOOKFANTASTIC’s key brand partners to co-develop data-driven paid media activity to drive brand growth
• Work collaboratively with our influencer team to commission best-in-class influencer assets for media repurposing
• Develop and pitch multi-platform digital media plans to drive brand partner growth
• Be responsible for mid & post-campaign reporting to demonstrate uplifts generated and showcase investments’ ROI
• Support in securing incremental media investment with new brand partners, through effective pitching and communication
• Look a social-first creative ad copy creation working with our in-house design team to deliver best in class assets for our brand partners
• Be responsible for continuous optimisation of campaigns to agreed ROI targets
• Work collaboratively with wider marketing teams to ensure media is delivered impactfully
• Have a vested interest in learning & development across key media platforms to remain specialist, deliver innovative media strategy, and optimum mix-media activations for our partners

Required skills

• Paid media
• Digital marketing
• META Business Manager
• TikTok Ads Manager

Benefits

• Bespoke development programmes

About the Company

THG is a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Its portfolio includes leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty.