Director Content & Communication

About the role

The Director Content & Communication will play a key role in the transformation of the agency into a content-centered communication firm. Working closely with the management, the role involves shaping strategic direction, managing client relationships, and leading a team to deliver high-quality content marketing. The position requires an entrepreneurial mindset and the ability to integrate AI-driven workflows into agency processes.

Responsibilities

• Actively shape the transformation into a content-centered communication agency.
• Ensure high-level support and engagement for existing clients and partners.
• Drive focus on key sectors including health, care, lifestyle medicine, retail, and hospitality.
• Develop and implement organic and paid content and communication strategies across relevant channels.
• Lead, develop, and expand the team with new talent.
• Integrate AI-supported working methods into processes and services to increase agency effectiveness.

Required skills

• Content Marketing
• Communication Strategy
• Social Media
• Paid Media
• Performance Analysis
• Team Leadership
• AI tools
• German

Nice to have

• Health sector experience
• Care sector experience
• Lifestyle medicine experience
• Retail experience
• Hospitality experience

Qualifications

• Experience in communication, content marketing, and social media on the agency or client side
• Proven experience in team leadership and development

Benefits

• Key position with creative freedom
• Direct collaboration with management
• Short decision-making paths
• Wellpass
• Mobility solutions
• Profit sharing perspective

About the Company

BALLEYWASL | UNSTK is an agency that has been supporting medium-sized companies and institutions since 1989. The agency is currently undergoing a transformation to redefine its role and focus on creative digital content marketing.