Social Brand Manager

About the role

WeCreate is a social-first brand building agency seeking a Social Brand Manager to bridge strategic consulting with account management and operational execution. You will lead client accounts by translating community insights into social strategies, content systems, and measurable brand impact. The role requires managing full-social systems, including platform strategy, creator collaborations, and performance analysis.

Responsibilities

• Lead client accounts independently on a senior level and build long-term partnerships.
• Translate brand and business goals into clear social strategies, activation plans, and prioritized tasks.
• Develop platform-specific strategies ensuring content aligns with brand, target audience, and community logic.
• Manage social activations, editorial planning, and productions from conception to approval.
• Oversee creator collaborations from selection and negotiation to briefing and evaluation.
• Interpret data to provide actionable recommendations, manage budgets, and integrate paid media into full-funnel consulting.

Required skills

• Social Media Strategy
• Account Management
• Content Strategy
• Creator Management
• Paid Media
• Budget Management
• Data Analysis
• German
• English

Nice to have

• AI-supported processes
• Measurement

Benefits

• Flexible working hours
• Choice of hardware
• Team events
• Workations
• Public transport subsidy
• Probonio voucher
• Urban Sports Club membership
• Bagel breakfast

About the Company

WeCreate is a social-first brand building agency for the interest-media age. They translate social signals and community insights into social strategies, content systems, and measurable brand impact as a strategic partner.