Marketing Manager

About the role

The Marketing Manager will lead brand and campaign management, social media strategy, and content creation to engage our community. This role involves optimizing the customer journey, managing marketing budgets, and supporting international expansion through B2B marketing activities. You will work in a dynamic, international environment to help shape the future of co-living.

Responsibilities

• Develop, manage, and optimize diverse marketing campaigns including offline and social paid activities.
• Evolve the social media strategy and create engaging content in collaboration with the community team.
• Manage brand tone of voice across all platforms and optimize content for SEO.
• Oversee the customer journey and leverage CRM tools to enhance the customer experience.
• Support the real estate and development team with B2B and supply marketing for expansion goals.
• Monitor marketing budgets, analyze performance KPIs, and identify optimization opportunities.

Required skills

• Marketing
• Communication
• Social Media Strategy
• SEO
• Content Marketing
• CRM
• Budget Management
• Performance Marketing
• Project Management

Qualifications

• At least 2 years of relevant professional experience in marketing
• Proven success in conceptualizing and implementing online marketing and content campaigns

Benefits

• Innovative business model
• Start-up culture
• Flat hierarchies
• International working environment

About the Company

The Base is a co-living company offering stylish apartments and social spaces for long-term residents and short-term guests. We are a young, dynamic, and international team dedicated to creating a global community of inspiring and open-minded people.