Growth and Demand Gen Lead

About the role

Nivoda is seeking a hands-on Growth and Demand Gen Lead to own and execute customer acquisition strategies for our B2B diamond and gemstone marketplace. You will build and scale repeatable acquisition channels, focusing on a value-first model that leverages content and tools to attract and convert jewellers. This role requires a data-driven individual contributor who can manage paid campaigns, SEO, and account-based programs while partnering with engineering and sales teams to ensure measurable growth.

Responsibilities

• Own net-new customer acquisition by setting and executing demand-gen strategy across paid and organic channels.
• Manage day-to-day paid channels including Google and Meta campaigns.
• Develop and scale repeatable channels that drive qualified leads.
• Grow SEO and AEO presence to improve organic discoverability.
• Design and implement account-based marketing programs targeting key customers.
• Partner with data and GTM engineering teams to ensure rigorous attribution and lead quality.

Required skills

• Growth marketing
• Demand generation
• Paid search
• Meta Ads
• SEO
• Account-based marketing
• Attribution
• Analytics

Nice to have

• Google Ads
• HubSpot
• Salesforce
• Clay
• Mixpanel
• AEO
• Product-led growth

Qualifications

• 5+ years of experience in growth or demand generation with a track record of scaling acquisition channels

Benefits

• Flexible working hours
• Unlimited holiday allowance
• Opportunities for growth and learning

About the Company

Nivoda is a fast-growing B2B marketplace transforming the global diamond and gemstone industry by connecting buyers and sellers worldwide. The company operates with low hierarchy and focuses on empowering businesses of all sizes through a fair and efficient global marketplace.