Paid Social Marketing Manager

About the role

Patronus is looking for a Paid Social Marketing Manager to join their growing marketing team and lead the development of paid social expertise. You will focus on creative strategy, testing, and scaling campaigns across platforms like Meta, TikTok, and YouTube to drive profitable customer acquisition. This role offers the opportunity to work in a fast-paced environment with significant autonomy and access to AI tools for marketing workflows.

Responsibilities

• Develop and execute paid social strategies with a focus on Meta and expansion into new channels like TikTok and YouTube.
• Manage and optimize campaigns across the entire funnel, including targeting, bidding, and creative testing.
• Build a structured creative testing roadmap, utilizing AI tools for research and variant development.
• Manage UGC and creator strategies, from selection to asset integration.
• Analyze performance KPIs such as CAC, conversion rate, and CTR to drive data-based optimizations.

Required skills

• Paid Social Marketing
• Meta Ads
• Creative Strategy
• Performance Analytics
• Growth Marketing
• GA4
• Tracking
• Attribution

Nice to have

• TikTok
• YouTube
• E-commerce
• D2C

Benefits

• Learning and development budget
• Company events
• Urban Sports Club discount
• Corporate benefits
• Job ticket discount
• Bicycle leasing
• Free soft drinks and coffee
• Healthy snacks
• Choice of MacBook or Lenovo hardware
• Volunteering day

About the Company

Patronus develops intelligent emergency call technology that provides seniors with more safety and independence in their daily lives. As a Berlin-based healthcare start-up, they are growing rapidly and aim to create a world where aging is delightful through their revolutionary Patronus watch.