Manager, GTM Analytics

About the role

Zapier is seeking a hands-on Manager to lead the newly formed GTM Analytics team, serving as the central analytics hub for Marketing, Sales, RevOps, and Customer Ops. This role involves managing a team of embedded analysts to deliver trusted insights, improve decision-making speed, and develop self-service analytics assets. The ideal candidate will combine deep analytics judgment, strong SQL skills, and GTM domain expertise to drive a high-quality, AI-native operating model.

Responsibilities

• Lead the Analytics & Strategy team, managing analysts embedded with Marketing, Sales, and Support/Customer Ops.
• Build a fast, trusted operating model for intake, prioritization, QA, stakeholder communication, and recurring business reviews.
• Coach analysts to deliver high-quality work across funnel reporting, campaign performance, sales analytics, support analytics, forecasting, segmentation, attribution, and executive readouts.
• Partner with GTM leaders to clarify ambiguous questions, identify the decisions at stake, and make sure the team's work leads to concrete business action.
• Review SQL, dashboards, metric definitions, data caveats, and analytical narratives so the team can move quickly without lowering the quality bar.
• Make the team the intake point for self-service and AI automation opportunities by turning recurring patterns into AI primitives and governed dashboards.
• Bring advanced analytics judgment to experimentation, incrementality, cohort analysis, forecasting, segmentation, and statistical readouts.
• Leverage AI tools in team workflows to move faster while maintaining accuracy, documentation, and governance.

Required skills

• SQL
• GTM Analytics
• Analytical reasoning
• Stakeholder management
• Statistical analysis
• Forecasting
• Segmentation
• Data QA

Nice to have

• Investment banking
• FP&A
• Revenue analytics
• Data Science partnership

Qualifications

• 6+ years of experience in analytics, finance, revenue operations, marketing analytics, sales analytics, business operations, investment banking, or a related field
• 3+ years of experience managing analysts or analytics-adjacent teams

About the Company

Zapier builds and uses automation to make work more efficient, creative, and human. They are an all-remote company committed to diversity, inclusion, and building a product that serves a global user base.