Senior Concept & Strategy

About the role

As a Senior Concept & Strategy professional, you will lead the creative development of concepts and campaigns. You will leverage your expertise in copywriting, art direction, or conceptualization to drive creative excellence and ensure consistency across projects. This role involves close collaboration with media planning, brand experience, and social media teams to deliver culturally relevant, cross-channel work.

Responsibilities

• Develop and implement cross-channel concepts and culturally relevant campaigns.
• Provide holistic conceptual leadership from initial idea to final execution.
• Collaborate with interdisciplinary teams including brand experience and social media experts.
• Mentor and share expertise with junior team members and interns.
• Present concepts professionally to clients and play a key role in pitches and reviews.

Required skills

• Copywriting
• Art Direction
• Conceptualization
• Creative Storytelling
• German
• English

Nice to have

• AI
• Social Media Formats

Qualifications

• 4-7 years of experience in copywriting, art direction, or conceptualization
• Portfolio demonstrating campaigns, social formats, and AI projects

Benefits

• Flexible working hours
• 30 days of vacation plus one flexible day
• Health benefits
• Retirement provision
• Mental Health Awareness Days
• Professional development programs
• Job ticket
• Wellhub
• Job bike

About the Company

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale. As a global media network, they unite platforms, talent, and partners to create opportunities for growth in a connected media world.