Lifecycle & Email Marketing Manager

About the role

The Lifecycle & Email Marketing Manager will own the strategy and content for email and SMS channels to drive engagement and conversion. This role involves building a content engine from the ground up, creating lifecycle flows, and managing campaign calendars to resonate with a college-age audience. You will be responsible for monitoring performance metrics, ensuring deliverability, and continuously testing approaches to optimize results.

Responsibilities

• Own email and SMS conceptualization including subject lines, body copy, and CTAs.
• Develop and manage a campaign content calendar that aligns with broader marketing initiatives.
• Design and implement lifecycle flows such as welcome series, post-purchase nurture, and re-engagement sequences.
• Conduct A/B testing on content and segmentation to improve performance metrics.
• Monitor deliverability, list hygiene, and sender reputation to maintain channel health.
• Analyze performance data to provide actionable insights and strategy adjustments.

Required skills

• Email Marketing
• Lifecycle Marketing
• CRM Marketing
• Marketing Automation
• Copywriting
• A/B Testing
• Segmentation
• Deliverability
• HTML
• CSS

Nice to have

• SMS Marketing
• B2C Marketing
• DTC Marketing

Qualifications

• 4-8 years of experience in email, lifecycle, or CRM marketing
• Hands-on experience with an ESP or marketing automation platform

Benefits

• Work from home
• Competitive annual salary
• Learning opportunities
• 2-month paid sabbatical

About the Company

Fresh Prints is a company that values long-term contributions and promotes a culture of diversity and inclusion.