Social Media Ads Manager

About the role

This is a state-funded training program designed to help individuals transition into a career in performance marketing. Participants learn to plan, create, and optimize advertising campaigns on Facebook and Instagram using real-world examples. The program concludes with a practical campaign project that serves as a portfolio piece for future job applications.

Responsibilities

• Learn performance marketing and social media advertising fundamentals
• Conduct target audience analysis and campaign planning
• Write effective advertising copy
• Create image and video advertisements
• Manage, test, and scale campaigns using the Meta Ads Manager
• Monitor KPIs, reporting, and budget management

Required skills

• Performance Marketing
• Social Media Advertising
• Copywriting
• Meta Ads Manager
• Data Analysis

Qualifications

• Minimum 18 years of age
• Residency in Germany
• German language proficiency at B2 level or higher

Certifications

• AZAV-certified certificate

Benefits

• State-funded training via Bildungsgutschein
• 100% online learning
• Practical project with real advertising campaigns
• Live sessions
• Personal mentoring by industry experts
• Weekly support
• Job coaching and placement assistance

About the Company

Mentify Learn GmbH provides professional training and education programs, specializing in digital marketing skills and career transition support.