Senior Growth Marketing Manager (Subscriptions)

About the role

As a Senior Growth Marketing Manager, you will manage high-priority marketing campaigns to drive profitable paid subscriber growth for our subscription services. You will be responsible for planning, executing, testing, and analyzing marketing initiatives while ensuring privacy-respecting advertising practices. This role requires end-to-end ownership of projects, from initial scoping to final execution and analysis.

Responsibilities

• Manage high-priority marketing campaigns including planning, execution, testing, and optimization.
• Drive profitable acquisition of paid subscribers through various digital marketing platforms.
• Partner with Engineering and Product teams to optimize landing pages, funnels, and product experiences.
• Execute complex projects across business strategy and marketing tactics.
• Conduct incrementality and lift testing to optimize spend and performance.

Required skills

• Digital advertising
• Strategic planning
• App store ads
• Paid social
• Mobile app networks
• Data analysis
• App economics
• Incrementality testing

Nice to have

• Paid acquisition
• Freemium consumer subscription apps

Qualifications

• 7+ years of experience in digital advertising roles

Benefits

• Stock options
• Health benefits
• Paid parental leave
• Office setup allowance
• Co-working allowance

About the Company

DuckDuckGo is an online protection company and remote-first team of over 300 people on a mission to raise the standard of trust online. Founded in 2008, the company offers a browser, search engine, and subscription service, with annual revenue exceeding $100m USD.