Marketing Specialist

About the role

INNERGY is seeking a versatile Marketing Specialist to manage product marketing content, web production, and performance campaigns. This role involves creating compelling messaging, maintaining web pages in WordPress, and optimizing paid search and social media efforts to drive pipeline growth. The ideal candidate is a hands-on generalist who thrives on ownership and data-driven decision-making within a fast-growing vertical SaaS environment.

Responsibilities

• Translate product features into benefit-driven messaging for millwork and cabinetry business owners.
• Write and produce marketing content including landing pages, emails, case studies, and ad copy.
• Build, edit, and publish web pages in WordPress while ensuring conversion-readiness and brand consistency.
• Plan, launch, and optimize paid search and social campaigns across Google Ads, LinkedIn, and Meta.
• Manage campaign budgets, bidding, and creative testing to improve cost-per-lead and ROAS.
• Support full-funnel demand generation programs including webinars, events, and email nurture sequences.
• Track and report on funnel metrics to contribute to a continuous test-and-learn culture.

Required skills

• Product marketing
• Content writing
• WordPress
• Google Ads
• Paid social
• Demand generation
• Data analysis

Nice to have

• Marketing automation
• CRM
• HubSpot
• Marketo
• Salesforce
• GA4
• Google Search Console
• Looker Studio
• Canva
• Figma

Qualifications

• Experience marketing to manufacturers, construction, or niche vertical industries
• Ability to travel up to 20% of the time, including international travel
• Valid US passport

About the Company

INNERGY is a globally distributed team of over 200 professionals transforming the woodworking industry with cloud-based ERP software. Founded in 2016, the company focuses on solving real-world problems for custom manufacturers and recently acquired Microvellum to expand its end-to-end platform capabilities.