Marketing Specialist

About the role

INNERGY is seeking a versatile Marketing Specialist to manage product marketing content, web production, and performance campaigns. This role involves creating compelling messaging, maintaining the company website, and optimizing paid search and social efforts to drive pipeline growth. The ideal candidate is a hands-on generalist who thrives in a fast-growing vertical SaaS environment.

Responsibilities

• Translate product features into benefit-driven messaging for millwork and cabinetry business owners.
• Write and produce marketing content including landing pages, emails, case studies, and ad copy.
• Build, edit, and maintain web pages using WordPress with a focus on conversion and user experience.
• Plan, launch, and optimize paid search and social campaigns across Google Ads, LinkedIn, and Meta.
• Manage day-to-day campaign performance, including bidding, audience targeting, and budget allocation.
• Support full-funnel demand generation programs across webinars, events, and email nurture campaigns.
• Track and report on funnel metrics to inform a continuous test-and-learn marketing strategy.

Required skills

• Product marketing
• Content writing
• WordPress
• Google Ads
• Paid social
• Demand generation
• Marketing analytics

Nice to have

• HubSpot
• Marketo
• Salesforce
• GA4
• Google Search Console
• Looker Studio
• Canva
• Figma
• Adobe Creative Suite

Qualifications

• Experience marketing to manufacturers or niche vertical industries
• Ability to travel up to 20% of the time, including international travel
• Valid US passport

About the Company

INNERGY is a globally distributed team of over 200 professionals transforming the woodworking industry with cloud-based ERP software. Founded in 2016, the company focuses on connecting design, production, and delivery for custom manufacturers.