Senior Product Marketing Manager

About the role

This role is central to SoSafe's transition to a segment-led go-to-market model. You will own the positioning, messaging, and solution architecture for priority segments, translating these into measurable improvements in win rates, market penetration, and net revenue retention. You will work in close partnership with GTM, Product, Sales, CS, and the Commercial Centre of Excellence to shape this newly created function.

Responsibilities

• Own messaging for defined priority segments including lifecycle stage, maturity tier, geography, and industry vertical.
• Develop segment-specific value propositions written in buyer language.
• Use AI tools to accelerate research, messaging iteration, persona development, and competitive synthesis.
• Define solution sets for priority segments framed around business outcomes.
• Partner with the Commercial CoE to inform pricing, packaging, bundling, and programme decisions.
• Develop SPICED-aligned talk tracks and build a library of scalable, reusable field assets.
• Track asset utilisation, field feedback, and segment performance data to improve GTM effectiveness.

Required skills

• B2B SaaS
• Product Marketing
• Solutions Marketing
• Segment Marketing
• Competitive Intelligence
• AI tools
• Cross-functional collaboration

Nice to have

• Cybersecurity
• HR tech
• Solution sets
• Commercial packaging
• Pre-launch validation

Benefits

• Flexible hours
• 33 vacation days
• Parental leave support
• Open Up access
• Corporate Discounts
• Wellbeing & Fitness Benefits
• Virtual events
• Tech equipment
• Referral bonuses
• Individual development budget

About the Company

SoSafe is a fast-growing security awareness scale-up that leverages behavioural science and data-driven learning to address the human factor in cybersecurity. Backed by leading VCs, the company helps organisations turn employees into their strongest line of defence.